21. Colour mania
پدیدآورنده : [edited and produced by Viction:workshop Ltd.]
کتابخانه: Campus International Library of Kish University of Tehran (Hormozgan)
موضوع : Color in design,Color in advertising.,Graphic arts -- Technique,Commercial art,Color -- Psychological aspects
22. Consumer behavior and advertising management /
پدیدآورنده : Matin Khan.
کتابخانه: Center and Library of Islamic Studies in European Languages (Qom)
موضوع : Advertising-- India-- Management, Handbooks, manuals, etc.,Advertising-- India-- Psychological aspects, Handbooks, manuals, etc.,Consumer behavior-- India, Handbooks, manuals, etc.,Advertising-- Management.,Advertising-- Psychological aspects.,BUSINESS & ECONOMICS-- Advertising & Promotion.,Consumentengedrag.,Consumer behavior.,Psychologische aspecten.,Reclame.,India., 7
رده :
HF5822
.
K52
2006eb
23. Diversity in advertising :
پدیدآورنده : edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
کتابخانه: Center and Library of Islamic Studies in European Languages (Qom)
موضوع : Advertising-- Psychological aspects.,Communication in marketing.,Consumers-- Attitudes.,Advertising-- Psychological aspects.,BUSINESS & ECONOMICS-- Advertising & Promotion.,Communication in marketing.,Consumers-- Attitudes.
رده :
HF5822
.
D59
2004eb
24. Ethics and manipulation in advertising :
پدیدآورنده : Michael J. Phillips
کتابخانه: Center and Library of Islamic Studies in European Languages (Qom)
موضوع : Advertising-- Moral and ethical aspects,Advertising-- Psychological aspects,Consumer behavior,Manipulative behavior
رده :
HF5822
.
P49
1997
25. Fashion victim :
پدیدآورنده : Michelle Lee
کتابخانه: Center and Library of Islamic Studies in European Languages (Qom)
موضوع : Advertising-- Fashion,Body image in women,Clothing trade-- Psychological aspects,Compulsive shopping,Fashion-- Psychological aspects,Self-esteem in women,Women's clothing-- Psychological aspects,Exploitation-- Clothing trade,Women in advertising
رده :
GT524
.
L44
2003
26. Handbook of consumer psychology
پدیدآورنده : edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
کتابخانه: Latin Specialized Library of Islamic Sciences and Culture Academy (Qom)
موضوع : ، Consumer behavior,، Decision making,Psychological aspects ، Marketing,Psychological aspects ، Advertising
رده :
HF
5415
.
32
.
H3
27. Handbook of consumer psychology
پدیدآورنده : / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
کتابخانه: Central Library of University of Social Welfare and Rehabilitation Sciences (Tehran)
موضوع : Consumer behavior,Decision making,Marketing--Psychological aspects,Advertising--Psychological aspects
رده :
HF5415
.
32
.
H363
2008
28. Handbook of consumer psychology
پدیدآورنده :
کتابخانه: Central Library and Documents Center of Al-Zahra University (Tehran)
موضوع : ، Consumer behavior,، Decision making,Psychological aspects ، Marketing,Psychological aspects ، Advertising
رده :
HF
5415
.
32
.
H363
2007
29. Les etudes de motivation
پدیدآورنده : preface de Marcel Bleustein-Blanchet
کتابخانه: Library of Faculty of Social Sciences of Tehran University (Tehran)
موضوع : Motivation research )Marketing(,Advertising- Psychological aspects,Advertising- Research
رده :
Q
111
.
A3
1961
30. Life after the 30-second spot :
پدیدآورنده : Joseph Jaffe.
کتابخانه: Center and Library of Islamic Studies in European Languages (Qom)
موضوع : Advertising-- Psychological aspects.,Advertising-- Technological innovations.,Customer relations.,Interactive marketing.,Target marketing.,Cibles (Marketing),Marketing interactif.,Publicité-- Aspect psychologique.,Publicité-- Innovations.,Relations avec la clientèle.,Advertising-- Psychological aspects.,Advertising-- Psychological aspects.,Advertising-- Psychological aspects.,Advertising-- Technological innovations.,Advertising-- Technological innovations.,Advertising.,Customer relations.,Customer relations.,Customer relations.,Interactive marketing.,Interactive marketing.,Marketing.,Target marketing.,Target marketing.
رده :
HF5822
.
J33
2005
31. Measuring advertising readership and results
پدیدآورنده : / Daniel Starch and staff
کتابخانه: Central Library and Archive Center of shahid Beheshti University (Tehran)
موضوع : Advertising,Advertising,Advertising,-- Psychological aspects,-- Newspaper
رده :
659
.
1
Da-M
32. Motivation Research in Advertising and Marketing
پدیدآورنده : George Horsley Smith
کتابخانه: Central Library and Information Center of Shahed University (Tehran)
موضوع : Motivation (Psychology),Advertising- Psychological aspects
رده :
HF
،
5822
،.
S6
،
1954
33. Motivation in Advertising motives that make people
پدیدآورنده : Pierre Martineau
کتابخانه: Library of Faculty of Management of Tehran University (Tehran)
موضوع : Advertising-Psychological aspects
34. Motivation in advertising; motives that make people buy
پدیدآورنده : Martineau, Pierre
کتابخانه: Central Library of Sharif University of Technology (Tehran)
موضوع : ، Advertising-- Psychological aspects
رده :
HF
5822
.
M37
35. Noise wars :
پدیدآورنده : Robert Freedman.
کتابخانه: Center and Library of Islamic Studies in European Languages (Qom)
موضوع : Advertising-- Psychological aspects.,Advertising-- Social aspects.,Mass media-- Social aspects.,Mass media-- Technological innovations.,Advertising-- Psychological aspects.,Advertising-- Social aspects.,Mass media-- Social aspects.,Mass media-- Technological innovations.,SOCIAL SCIENCE-- Media Studies.
رده :
HM1206
.
F74
2009eb
36. Pantone guide to communicating with color / by Leatrice Eiseman
پدیدآورنده : مولف
کتابخانه: Campus International Library of Kish University of Tehran (Hormozgan)
موضوع : Commercial art,Color in advertising,Color -- Psychological aspects
37. Persuasion in advertising
پدیدآورنده : O'Shaughnessy, John
کتابخانه: Library of Razi Metallurgical Research Center (Tehran)
موضوع : Psychological aspects ، Advertising,، Persuasion )Psychology(
رده :
HF
5822
.
O84
2004
38. Persuasion in advertising
پدیدآورنده : John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
کتابخانه: Center and Library of Islamic Studies in European Languages (Qom)
موضوع : Advertising-- Psychological aspects.,Persuasion (Psychology)
39. Persuasive imagery
پدیدآورنده : / edited by Linda M. Scott, Rajeev Batra
کتابخانه: Central Library and Information Center of the University of Mohaghegh Ardabili (Ardabil)
موضوع : Imagery (Psychology),Persuasion (Psychology),Advertising- Psychological aspects
رده :
BF367
.
P464
2003
40. Persuasive imagery
پدیدآورنده :
کتابخانه: Central Library and Documents Center of Mazandaran University (Mazandaran)
موضوع : Imagery (Psychology) ; Persuasion (Psychology) ; Advertising ; Psychological aspects. ;
